Overview
| Summary | “Power!” is a famous catchphrase shouted by Nakayama Kinnikun, a Japanese bodybuilder and comedian. With bulging muscles and a wide smile, he raises one arm and yells “Power!” as both a punchline and a burst of energy. The simplicity and repetition of the phrase make it a signature part of his comedic persona. |
| Japanese Writing | パワー！（ぱわー！） |
| Genre | Physical comedy / Catchphrase gag |
| Typical Age Group | Teens to adults (15–40+) |
| Audience | Fans of Japanese comedy, bodybuilding culture, fitness memes, and variety shows. Also popular with internet users who enjoy meme-like repetition or exaggerated performance. |
| Popularity | ★★★☆☆ |
| Relevance | ★★★★☆ The phrase “Power!” continues to thrive as a meme across social media and YouTube. Nakayama Kinnikun has found renewed popularity through fitness-related content and international appearances. The exaggerated gesture and shout are widely recognized in Japan. |
| Usability | ★★★★☆ |
| When to Use | Use this phrase to hype yourself up, celebrate success, or lighten the mood with friends. It’s especially fun after achieving something physical or impressive. |
| How to Use | Strike a muscular pose (preferably with a flexed bicep), flash a big smile, and shout: “POWAAAH!” Bonus points if you shout it with all your strength and confidence. For extra authenticity, start with a serious face as you say “Power!”, then pause briefly… and break into a big grin with a light “Ha!” — just like Kinnikun himself. |
| Cultural Note | Nakayama Kinnikun rose to fame in the early 2000s, combining fitness with over-the-top comedy. His enthusiasm for muscles and positivity became his trademark. The catchphrase “Power!” captures Japan’s love of punchy, energetic one-liners and is often parodied or referenced in sports, anime, and even commercials. |
Original performance
You can hear a similar phrase at about 11:34 in this YouTube video.