Overview
| Summary | “Pochittona” is a playful catchphrase from the classic Japanese anime Yatterman (1977). It’s famously used by the villainous yet comical sidekick Boyacky whenever he presses a button to activate a trap, launch a machine, or trigger a dramatic event. The phrase mimics the casual tone of someone saying “Here goes!” or “I’m pushing the button now!”—but with exaggerated flair and comedic timing. Though the phrase may seem trivial, it became a beloved and iconic part of Japanese pop culture thanks to its repeated use, Boyacky’s distinctive delivery, and its association with over-the-top gadgetry and absurd villainy. |
| Japanese Writing | ポチッとな（ぽちっとな） |
| Genre | Anime / Retro Catchphrase |
| Typical Age Group | 30–60 years old (those familiar with 1970s–2000s Japanese anime), but also appreciated by younger generations through parodies and remakes. |
| Audience | Fans of retro anime and Tatsunoko productions Viewers of Yatterman and the Time Bokan series Anime enthusiasts interested in classic Japanese humor |
| Popularity | ★★★★☆ |
| Relevance | ★★★☆☆ Although Yatterman is a retro title, it remains recognizable thanks to remakes, cameos, and nostalgic references in Japanese media. “Pochittona” is still mimicked in parodies, memes, and comedic skits, especially when pressing buttons in silly or dramatic ways. |
| Usability | ★★★★☆ |
| When to Use | Right before pressing a button dramatically (e.g. remote control, elevator, etc.) |
| How to Use | Hold out your hand toward a button or device, adopt a smug or overly serious expression, and say: “Pochittona~!” Stretch the ending playfully and act like something huge is about to happen—no matter how small the button’s function actually is. |
| Cultural Note | “Pochittona” became iconic through its repeated use in Yatterman, a series that blended absurd gadgets, heroic comedy, and villain-based slapstick. The phrase has since entered everyday language as a joking way to say “I’m going to press it now,” often used even by people unfamiliar with its anime origin. It reflects a very Japanese style of humor—where even pressing a button can become a theatrical moment. |
Original performance
You can hear a similar phrase at about 17:14 in this YouTube video.
Trivia
“Pochittona” is so well-known in Japan that it was even featured as a toy button in a McDonald’s kids’ meal set. The Time Bokan series includes many other iconic phrases as well, which we’ll be introducing in future posts.