| Summary | “Faito Ippatsu!” translates roughly to “Give it your all!” or “One big push!” This energetic phrase became iconic in Japan during the 1980s–2000s, commonly heard in TV commercials where characters overcame tough situations with sheer determination. |
| Genre | TV Commercial Phrase |
| Typical Age Group | 30–60 years old |
| Audience | General public Especially adults who remember 1980s–2000s Japanese TV |
| Popularity | ★★★★☆ |
| Relevance | ★★★★☆ |
| Usability | ★★★★★ |
| When to Use | When encouraging someone to make a final push, whether at work, in sports, or during a difficult task. |
| How to Use | Strike a powerful pose (fist raised or flexing) and shout “FAITO IPPATSU!” with dramatic intensity. Great for comedic or motivational moments among friends. |
| Cultural Note | This catchphrase originally gained fame from a long-running series of high-energy Japanese TV commercials. In the ads, two strong men appeared in white tank tops and headbands, dramatically saving others from peril with a heroic shout of “FAITO IPPATSU!” Over time, the phrase transcended its commercial roots to become a symbol of determination and comic exaggeration. |
Original performance
You can hear a similar phrase at about 00:14 in this YouTube video.
A few decades ago, this was a commercial where the characters passionately shouted “Faito Ippatsu!”, but nowadays it has become a cool line.